Community Programs


American Red Cross

For the past thirteen years, the Rams have hosted an annual blood drive in cooperation with the American Red Cross. As part of the event, donors have the opportunity to mingle with Rams players and cheerleaders, win game tickets and receive a commemorative t-shirt.

The Rams also partner with the American Red Cross on the Holiday Mail for Heroes campaign to send holiday cards to service men and women on the frontlines overseas. Continuing the Rams commitment to military, the program works with fans both in-game and at community events to make sure that no hero is forgotten during the holiday season.

Since 2012, Rams defensive end Chris Long has chaired both efforts.

Back to Football 7K

The St. Louis Rams and Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event company, launched a new 7K running event in 2012. A portion of the proceeds from the run benefited the American Cancer Society’s Hope Lodge. In addition to the 7K, the event included a NFL PLAY 60 half-mile fun run for kids.

Back to Football PLAY 60 Super School Contest    
NFL Back to Football PLAY 60 Super School Contest is a nation-wide celebration that unites fans of all 32 teams to welcome back the NFL football season. Students, teachers and school administrators are encouraged to wear their favorite NFL team gear and show their NFL team spirit by organizing Back to Football celebrations at their school for the chance to win great prizes from the NFL! Click here for more information.  
Basket of Hope    
Each year, the Rams team up with Basket of Hope, a St. Louis-based charity that provides gifts to children diagnosed with cancer or other serious illnesses. The baskets are delivered to the patients’ hospital rooms by Rams players, cheerleaders, Rampage and staff.  
Bikes for Kids    
The Rams have supported Variety ─ the Children’s Charity of St. Louis by participating in the Bikes for Kids program, which provides new bicycles to children from Variety partner agencies. In addition to a bike, each child receives a fitted helmet, bike lock, t-shirt and safety instructions. Rams’ owners Chip Rosenbloom and Lucia Rodriguez sit on Variety’s board and assist with the organization’s mission of serving children with physical and mental disabilities in the Greater St. Louis region.  

The Rams, in partnership with CHARACTERplus, a program of the Cooperating School District, have supported the development of programs, resources and events that successfully integrate character education into the classroom curriculum. The program’s initiatives include the St. Louis Rams Huddle-Up and the Character Fitness Model School program that recognizes local schools for excellence in the field of character fitness education. The Rams have sponsored the Missouri Schools of Character Awards program as well as the development of a Rams Caring Community School at Jefferson Elementary.
The Rams also teamed up with CHARACTERplus on “Project Leadership Task Force.” The goal of the program is to develop hands on leadership among a small group of students while introducing the concept of a Character Challenge to the student body. For more information please visit .



Coach Fisher and Friends Celebrity Softball Game    

Rams Head Coach Jeff Fisher hosted the St. Louis region’s inaugural “Jeff Fisher and Friends” Celebrity Softball Game in 2012. Five charities were benefited by the event: The BackStoppers, The Snow Foundation, Mercy Ministries, Wounded Warriors Project and Catch-A-Dream Foundation. The event, which will become an annual tradition in St. Louis, included a little league game, home run derby, celebrity softball game and post-game firework show.

Diversity Awareness Partnership    

An organization with a long tradition of embracing diversity, the Rams were the first professional sports team in the modern era to sign an African-American player. Even before Jackie Robinson broke the color barrier in Major League Baseball, the Rams were committed to promoting diversity and inclusion. Years later that commitment remains and after helping launch the Diversity Awareness Partnership (DAP) in 2000, the Rams have continued to unite over 100 organizations in the effort to reduce bias and discrimination, and promote the value of difference among the people of St. Louis.

The Rams partner with the Diversity Awareness Partnership on key initiatives including a diversity poster series featuring Sam Bradford, James Laurinaitis and Michael Brockers; the screening and discussion of the documentary Third and Long: A History of African Americans in Professional Football; and Rams Blitz: Youth Working Together to Break Through Boundaries, designed to promote diversity and inclusion among youth in the St. Louis area. For more information, visit

Everyday Heroes    
The Rams recognize the significant daily contributions of our nations’ military, as well as the St. Louis metropolitan area police and fire departments, by honoring these “everyday heroes” in a variety of ways including in-game salutes and visits to Rams Training Camp and ContinuityX Training Center.  


Football Academy    

Football Academy, presented by Barnes-Jewish Hospital and Washington University Orthopedics-Team Physicians for the St. Louis Rams is a fun and instructional event geared to teach women about the game of football while providing a behind the scenes look at the typical day in the life of a professional football player.

Fuel Up to PLAY 60    

Created in partnership with the National Dairy Council and the National Football League, the Fuel Up to PLAY 60 program empowers youth to take actions to improve nutrition and physical activity at their school and for their own health. The program helps school children learn the importance of food nutrition and physical exercise. To get your school involved and join the movement, visit

Georgia Frontiere Community Quarterback Award    

In honor of the late Rams’ owner and chairwoman, Georgia Frontiere, the Rams renamed the team’s annual Community Quarterback Awards, the Georgia Frontiere Community Quarterback Awards. The program awards $20,000 to local non-profits in recognition of outstanding volunteer service. Since the program’s inception in 2000, the Rams have donated more than $230,000 to community groups through this initiative. In addition to the grants awarded to the finalists’ respective charities, the finalists are recognized at a Rams’ home game and at a special luncheon at ContinuityX Training Center.

Heat Up St. Louis    
Over the years, the Rams have joined with Heat Up St. Louis to assist in their mission of helping area elderly and disabled people, and low-income families, with their delinquent heating bills. Rams players and cheerleaders have shown their support through appearances in public service announcements and the Edward Jones Dome has served as a collection site for donations prior to select Rams’ home games. The entire Rams’ staff has also assisted with Heat Up St. Louis’ fundraising efforts.  
Hometown Huddle    
Introduced in 1999, Hometown Huddle is a day for NFL players from all 32 teams to participate in various community service activities in conjunction with their local United Way partners. In addition to this league-wide initiative, the Rams continue to show their commitment to the United Way of Greater St. Louis throughout the year with special events, tickets and financial assistance.  
Keep Gym in School    
The Rams in partnership with the NFL Network, Charter and the St. Louis Public School system held a school-wide pep rally at Lyon at Blow K-8 School in 2012 to help celebrate the school’s refurbished Physical Education facilities funded with a $25,000 Keep Gym in School grant. Over $625,000 has been donated through the NFL Network’s Keep Gym in School Fitness Program. For more information on the program, go to  
Kickoff for Charity Luncheon    
In partnership with team sponsors Edward Jones and Charter, the Rams host an annual “Kickoff for Charity Luncheon” benefiting the United Way. The event allows fans to be seated at tables alongside their favorite players. In addition to receiving a preview of the season, attendees have the chance to bit on unique auction items.  
KidsSmart’s Annual Joe Buck Celebrity Bee    
The Rams have partnered with KidSmart in a variety of ways over the years to help children in need. Most recently, the Rams participated in the 8th Annual Joe Buck Celebrity Bee, which is a competition similar to “Are You Smarter Than a Fifth Grader?” pitting local celebrities and corporate teams against each other. The event raises more than one-third of the non-profit’s annual operating expenses and funds the grand re-opening of the back to school store each August. KidSmart equips 50,000 children in need in more than 110 public schools in the St. Louis area.  
Komen St. Louis Race for the Cure    
The Rams have been involved with the Komen St. Louis Race for the Cure since the event began in 1999. Participation has included event sponsorship, players serving as honorary chairs and players and cheerleaders being at the finish line to congratulate participants and hand out pink roses to breast cancer survivors. After the team’s late owner and chairwoman, Georgia Frontiere, lost her battle to breast cancer in 2008, the Rams announced the formation of “Team Georgia” to participate in the Komen St. Louis Race for the Cure. In its five years of existence, the extended Rams family—from staff to sponsors to fans—has responded and helped raise more than $160,000 for breast cancer research.  
Make-A-Wish Celebrity Server Dinner    
Since arriving in St. Louis in 1995, the Rams have teamed up with the Make-A-Wish Foundation of Metro St. Louis each year to make wishes come true for local children. Rams players work as celebrity waiters signing autographs and visiting with Wish Kids in attendance. The event has raised more than $1.2 million to help grant the wishes of St. Louis area children who are battling life-threatening medical conditions. Since 2010, linebacker James Laurinaitis has served as host for the dinner.  
March of Dimes    
Since 2010, the Rams have teamed up with March of Dimes to fight for healthier babies at the March of Dimes Golf Challenge. March of Dimes invests more than $3 million annually in Missouri for research and programs to help moms have full-term pregnancies and healthy babies. It is the leading non-profit organization for pregnancy and baby health. For more information, visit  
Motion for Kids Holiday Party    
During the holidays, the Rams team up with the Bar Association of Metropolitan St. Louis (BAMSL) to open the Edward Jones Dome for more than 3,000 underprivileged children. The kids enjoy holiday gifts, bands and other entertainment, a book corner, activity booths, arts and crafts and visits with Santa as well as Rams players and cheerleaders. Since 2010, the Motion for Kids Holiday Party has been hosted by Steven Jackson and the SJ39 Foundation as part of the 39 Wishes holiday program.  
PHL, Inc.    
The Rams have provided local not-for-profit PHL, Inc. with financial assistance totaling $450,000 to aid in their mission of improving the deplorable condition of some football fields in the St. Louis Public Schools. The Rams have supported the development and renovation of a number of area football fields. Most recently, the team assisted with the construction of a new multi-purpose athletic facility for Sumner High School and the surrounding community. The facility includes a state-of-the-art artificial surface field, lights, bleachers, restrooms and a pavilion.  
PLAY 60    
The Rams and the NFL have partnered with the American Heart Association to create the NFL Play 60 Challenge. The Play 60 Challenge is a school based program intended to educate and motivate middle school students to move more before, during and after the school day for at least 60 minutes every day. The Rams helped schools create an environment that is conducive for physical activity and inspired kids to get moving by providing over 4,000 Play 60 Challenge teacher guides and student handbooks to local schools. To get your school involved, visit  
Playground Build    

In 2012, the Rams completed their fourth annual playground build at Fairmont City Library Center. The city, previously without a playground, now features a new play space complete with slides, climbing structures and a swing set in custom Rams’ colors. The playground encourages students to be active and healthy in support of the NFL’s PLAY 60 program, a youth health and fitness campaign focused on encouraging kids to be active for at least 60 minutes a day. The team’s first playground build was in East St. Louis in 2009.

Rookie Week    
The Rams began “Rookie Week” in 2009 as a way to introduce the team’s new players to the St. Louis community. In 2012, the rookies took part in a variety of activities including hosting a youth football camp, participating in a charitable bowling event, visiting Joplin to build homes with Habitat for Humanity and handing out pink roses to breast cancer survivors as they crossed the finish line at the Komen St. Louis Race for the Cure.  
Rams Blitz    
Rams Blitz: Youth Working Together to Break Through Boundaries was launched by the Rams in 2012 and is a program designed to promote diversity and inclusion among youth in the St. Louis area. The program brings together two high school football teams from different backgrounds with the goal of fostering a greater understanding and respect for each other both on and off the field. The year –long program includes a variety of activities for the teams, including Character Development and Diversity Training days at ContinuityX Training, the opportunity to attend to a Rams home game and other social outings designed to foster relationships between the two teams. The Rams partnered with CHARACTERplus and Diversity Awareness Partnership to launch Rams Blitz.  
Reading with the Rams    
Each year, the St. Louis Post-Dispatch’s Newspapers in Education Program and the Rams team up to encourage local students to read through “Reading with the Rams.” In 2012 the Rams and Post-Dispatch began Rams Effect as part of the program that highlighted how Rams players and cheerleaders make an impact in their community. The program challenges schools to submit the best ideas for classroom based community service projects. In 2012, Holman Elementary School was named as the winner for their Get Fit, Get Healthy Literacy Night designed to educate students and parents alike on ways to eat healthy and stay fit at home. As a reward Holman Elementary received a player visit to their school. In 2011 the “Reading with the Rams” program took 2nd place in the National Newspaper Association's NIE contest in the Newspaper in Education Stories and Curriculum category.    
Rams ReciPEs    
In 2012, the Rams launched a new youth initiative, Rams ReciPEs, designed to increase awareness and interest among area youth in eating right and leading an active and healthy lifestyle. In collaboration with the NFL’s PLAY 60 initiative, the Rams ReciPEs program works to expose youth to healthy eating habits in a fun and engaging environment. The program includes a fitness segment, working side-by-side with players creating healthy snacks, and at the end of the program, each child is sent home with a Rams ReciPEs book that includes easy and healthy recipes as well as Play 60 activities.  
Saint Louis Zoo Outreach Program    
The Rams are proud supporters of the Outreach Program of the Saint Louis Zoo that provides unique off-site programming to children unable to visit the Zoo in person. These activities bring the Saint Louis Zoo to them, encouraging science knowledge and connect people to nature. Through these programs, the Saint Louis Zoo provides programs to underserved agencies and organizations to allow children, adults and caregivers the unique experience of interacting with live animals.  
Salvation Army Tree of Lights Campaign    
One day each holiday season, Rams players, cheerleaders and staff ring bells for the Salvation Army Tree of Lights campaign. Since 2009, the Rams have raised over $20,000.  
St. Jude Children’s Research Hospital    
The Rams have had a longstanding relationship with St. Jude Children’s Research Hospital and have partnered with the charity on several fundraising events over the past several years. Money raised has enabled St. Jude to continue its internationally recognized pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Since opening in 1962, St. Jude has treated children from all 50 states and around the world, including the St. Louis region. The fundraising arm of St. Jude covers all costs for medical care not covered by insurance and families without insurance are never asked to pay.  
Staff Days of Service    
Since June 2009, the Rams front office staff has taken time out of the office once a month to work with local non-profits. These “Staff Days of Service” further demonstrate the Rams commitment to the St. Louis region. To date, charities who have benefitted from this effort include ALIVE, Almost Home, American Cancer Society Hope Lodge, Basket of Hope, Big Brothers Big Sisters, Crisis Nursery, Donald Danfoth Plant Science Center, Eagle’s Nest, East St. Louis community, Five Acres Animal Shelter, Food Outreach, Gateway Greening, Greenwood Cemetery, Haven House, Haven of Grace, Jewish Community Center, Lemay Housing Partnership, Lydia’s House, Monroe eMINTS Academy, Old News Boys, Operation Brightside, Operation Food Search, Operation Homefront, Ronald McDonald House, Salvation Army Tree of Lights, St. Louis Area Foodbank, St. Louis Crisis Nursery, St. Louis Dream Center, St. Louis Public Schools, St. Patrick Center, Stray Rescue, Urban League, Women’s Safe House and Youth In Need. The staff contributes close to 2,000 hours of community service yearly.  
St. Louis Children’s Hospital Love Light Festival    
The Love Light Festival is the official kickoff of the holiday season at St. Louis Children’s Hospital. Each year, Rams players, cheerleaders and Rampage come together to visit patient rooms.  
Taste of the NFL-St. Louis    

This annual signature event features offerings from St. Louis’ top restaurants and beverage providers. Attendees are able to sample specialty foods, bid on an array of items and meet the participating chefs, as well as various Rams players and cheerleaders. Over the past eight years, Taste of the NFL-St. Louis has raised more than $750,000 for the St. Louis Area Foodbank and for the St. Louis Sports Commission.

Urban League Thanksgiving Program    
Since 1995, Rams players have donated money to help purchase Thanksgiving dinners for families in need. On the Tuesday prior to Thanksgiving, the players join with cheerleaders and staff to distribute turkeys and groceries to those in need at the Urban League of St. Louis. Typically, more than 1,950 local families benefit from this holiday initiative each year.  
Youth Football    
The Rams, with support from the local chapter of the National Football Foundation and USA Football, have continued to promote amateur football and youth development, sportsmanship and academic excellence, through the St. Louis Rams/USA Football Youth Coaching School. Additional efforts include the High School Coach of the Week program, free tackle football camps to area middle school athletes through the Rams Junior Player Development Program and pre-collegiate football and life skills instruction through the NFL High School Player Development Program/7-on-7 Tournament.  
Punt, Pass & Kick Competition    
As part of the team’s youth football and Play 60 efforts, the Rams host an annual Punt, Pass & Kick competition prior to a home game. The top four scorers from all the first-place finalists in each age division from the St. Louis community compete. The Punt, Pass & Kick program is a national skills competition for boys and girls ages 6-15. With more than three million boys and girls from around the country taking part in the PPK competition every year from July through January, it is one of the world's largest youth sports participation programs. The winners of the St. Louis competition advance to the national finals, which are held at an NFL Playoff game in January.  
Charitable Donations    
The St. Louis Rams provide charitable organizations more than 3,500 items annually, helping recipient organizations raise thousands of dollars through raffles, auctions and other fundraising endeavors. For information on how to request a charitable donation, please visit