Community Programs


All-Community Team

A record 38 Rams have purchased season tickets for local charities and school groups to attend 2015 home games.  Players participating in the “Rams All-Community Team” ticket donation program include: Tavon Austin, Akeem Ayers, Stedman Bailey, Mark Barron, Daren Bates, Kenny Britt, Michael Brockers, Jamon Brown, Jared Cook, Aaron Donald, Nick Fairley, Nick Foles, Chris Givens, Todd Gurley, Corey Harkey, William Hayes, Johnny Hekker, Janoris Jenkins, Lamarcus Joyner, Case Keenum, Lance Kendricks, James Laurinaitis, Chris Long, Tre Mason, T.J. McDonald, Rodney McLeod, Jake McQuaide, Alec Ogletree, Brian Quick, Robert Quinn, Greg Robinson, Rodger Saffold, Eugene Sims and Greg Zuerlein. Head coach Jeff Fisher, general manager Les Snead, chief operating officer/executive vice president of football operations Kevin Demoff and former Rams great Isaac Bruce are also participating in the program.

American Red Cross

For the past several years, the Rams have hosted an annual blood drive in cooperation with the American Red Cross. As part of the event, donors have the opportunity to mingle with Rams players and cheerleaders, win game tickets and receive a commemorative t-shirt. The Rams and Red Cross also challenge area high schools to hold their own blood drives for a chance to win a pep rally with a Rams player.

In 2012, the Rams began a partnership with the American Red Cross on the Holiday Mail for Heroes campaign. The effort, which features Rams defensive end Chris Long as the honorary chair, has resulted in 75,000 personalized holiday thank you cards being sent to active and veteran military serving overseas and domestically. Continuing the Rams commitment to military, the program works with fans both in-game and at community events to make sure that no hero is forgotten during the holiday season.

Basket of Hope
Each year, the Rams team up with Basket of Hope, a St. Louis-based charity that provides gifts to children diagnosed with cancer or other serious illnesses. The baskets are delivered to the patients’ hospital rooms by Rams players, cheerleaders, Rampage and staff. Basket of Hope customizes each basket with age-appropriate toys, games and crafts for the child as well as gifts for the siblings and parents.
Celebrity Softball Game

Rams head coach Jeff Fisher hosted the St. Louis region’s inaugural “Jeff Fisher and Friends Celebrity Softball Game” in 2012. The BackStoppers, Snow Foundation, Mercy Ministries, Wounded Warriors Project and Catch-A-Dream Foundation benefited from the effort. The event, which has become an annual tradition in St. Louis, includes a home run derby, celebrity softball game and post-game fireworks show.


For more than a decade, the Rams have partnered with CharacterPlus to tackle positive youth development by focusing on character education. CharacterPlus, which involves more than 70 member school districts in Missouri and southern Illinois, including 30,000 teachers serving in public, private and charter schools, reaches more than 350,000 students.

Each year, the Rams are the presenting sponsor of the Missouri Schools of Character Awards Program which recognizes schools and districts that have transformed their culture with the comprehensive integration of character-based philosophies and strategies.

In 2014, the Rams and defensive end Chris Long teamed up with CharacterPlus to launch a student-led campaign to stop cyberbullying. The campaign, titled “Character Goes Viral: Students Stop Cyber-bullying,” started at the CharacterPlus Student Summit when 80 students from regional high schools met and collaborated on the campaign. They created the hashtag #StartsWithUs to use on social media and spread the message:  Stop cyberbullying and be kind to each other. The effort has continued in 2015.



Community Improvement Project

In 2015, the Rams front office staff, general manager Les Snead, head coach Jeff Fisher, players and cheerleaders refurbished the football field at the Boys & Girls Club of Greater St. Louis’ Herbert Hoover location. In addition to re-sodding the field, the Rams funded other improvements including new fencing, goal posts, a scoreboard, additional landscaping and an improved press box. It was the team’s seventh-annual Community Improvement Project.

The Rams have provided six playgrounds to the bi-state region as part of the annual Community Improvement Project:

2014 -- Playground Build for Marygrove, a center dedicated to helping children impacted by abuse, neglect and other early childhood traumas moving toward a brighter future
2013 -- Playground Build for Washington Elementary School, a grade school in the Normandy School district
2012 -- Playground Build for Fairmont City Library Center
2011 -- Playground Build for Giant Steps of St. Louis, a special education school and therapy center for children on the autism spectrum
2010 -- Playground Build for Monroe eMints Academy, a St. Louis Public School
2009 -- Playground Build for a community park in East St. Louis

Community Quarterback Award Program
Each year, the Rams accept nominations for the Community Quarterback Award Program. The award celebrates the philanthropic legacy of Georgia Frontiere, the Rams’ late owner and chairperson, and recognizes outstanding individuals who display strong leadership abilities and a passion for bettering his or her community. Individuals above the age of 13 may be nominated by a non-profit organization as long as they serve in a volunteer role and are not compensated for their efforts. Upon receiving the nominations, the Rams will engage the fans to select the finalists. Once chosen, $20,000 will be awarded to local non-profits in recognition of their exceptional volunteer service. The winners will be recognized at a Rams home game during the 2015 season. Since the program’s inception, the Rams have donated more than $290,000 to community organizations through this initiative.
A Crucial Catch

Since 2009, the National Football League and American Cancer Society have teamed up on “A Crucial Catch,” a breast cancer awareness initiative that promotes early detection and the importance of breast cancer screening. The initiative also helps to address the unequal burden of cancer in underserved communities.

In six years, the NFL has raised approximately $7 million through “A Crucial Catch” to help the American Cancer Society increase breast cancer screenings within communities with low screening rates and high mortality rates.  As part of this effort, the Rams and NFL Foundation have awarded two $50,000 grants to Family Care Health Center in St. Louis. In partnership with the American Cancer Society, this funding expands the breast health screenings for approximately 2,500 low-income women ages 40-64 annually.

Locally, the Rams and American Cancer Society have worked to use the unique platform of professional sports to bring more awareness to the fight against breast cancer. In addition to the increased awareness, over the course of the 2013 and 2014 seasons, another $83,500 has been raised for the cause.

Highlights from last year’s campaign included a survivor reception at Rams Park featuring Rams players and cheerleaders, a performance donation based on the number of receptions during the team’s breast cancer awareness game and a variety of in-game, social media and promotional efforts. Perhaps the most unique element of the campaign was the opportunity for breast cancer survivors to form the Rams player tunnel as the team took the field during player introductions for the “A Crucial Catch” game.

Diversity Awareness Partnership    

An organization with a long tradition of embracing diversity, the Rams were the first professional sports team in the modern era to sign an African-American player. Even before Jackie Robinson broke the color barrier in Major League Baseball, the Rams were committed to promoting diversity and inclusion. Years later that commitment remains and, after helping launch the Diversity Awareness Partnership (DAP) in 2001, the Rams have continued to unite over 100 organizations in the effort to reduce bias and discrimination and promote the value of difference among St. Louis people.

In 2014, the Rams partnered with Diversity Awareness Partnership on a new diversity-themed sports poster and billboard series featuring defensive tackle Aaron Donald, defensive end Chris Long and defensive end Robert Quinn standing side-by-side with the caption, “Different people. Same goal. Diversity builds a stronger community.” The posters were distributed free-of-charge to regional schools, businesses and homes. Both the posters and billboards promote the value of difference and encourage members of the Greater St. Louis area to practice inclusivity.
Everyday Heroes    

The Rams have recognized the significant daily contributions of our nation’s military, as well as the St. Louis metropolitan area police and fire departments, by honoring these “everyday heroes” in a variety of ways over the past several years, including in-game salutes and visits to Rams Park. During the 2014 season, the Rams made a $50,000 contribution to BackStoppers to aid in their efforts to provide assistance to the families of fallen police, fire and EMS officers.

Fuel Up to PLAY 60
Created in partnership with the National Dairy Council and National Football League, the Fuel Up to PLAY 60 program empowers youth to take actions to improve nutrition and physical activity at their school and for their own health. The program helps school children learn the importance of good nutrition and physical exercise.
Heat Up St. Louis    
The Rams have joined Heat Up St. Louis over the years to assist in their mission of helping the elderly, disabled and low-income families in the area with their delinquent heating bills. Rams players, executives, cheerleaders and Rampage have shown their support through appearances in public service announcements and the staff has also volunteered its time at the annual Rise N’ Shine fundraiser through the team’s Staff Days of Service program.  
High School Game of the Week
Each week during the high school football season, the Rams select one local Game of the Week presented by Shadowman Sports. In addition to the Game of the Week, the Rams partner with the National Football Foundation St. Louis/Tom Lombardo Chapter to select a weekly Coach of the Week and Player of the Week. Each Coach of the Week is awarded a $2,000 grant for their school.  
Kick Cancer    
Rams kicker Greg Zuerlein, punter Johnny Hekker and long snapper Jake McQuaide joined with SSM Health Care to launch the “Kick Cancer” initiative. For every Rams point kicked, fans pledge a set amount of money. Proceeds from the SSM Kick Cancer campaign benefit SSM Health Care and patients who are battling cancer.  
The Rams have partnered with KidSmart in a variety of ways over the years to help children in need. Efforts have included participating in the annual Joe Buck Celebrity Bee, an event that raises more than one-third of the non-profit’s annual operating expenses and funds the grand re-opening of the back to school store each August. Rams tight end Jared Cook has also served as the KidSmart Push for Pencils ambassador to help encourage back to school donations. KidSmart equips 50,000 children in need in more than 110 public schools in the bi-state region.  
Komen St. Louis Race for the Cure    
The Rams have been involved with the Komen St. Louis Race for the Cure since the event began in 1999. After the team’s late owner and chairperson, Georgia Frontiere, lost her battle with breast cancer in 2008, the Rams formed a team to walk in her honor. In eight years, the extended Rams family -- from staff to partners to fans -- has responded and helped to raise $200,000 for breast cancer research and treatment. The Rams also sponsor a block along the race route and engage and entertain participants with inflatables, music and an appearance from team mascot Rampage. Rams players, cheerleaders and Rampage also present roses to race participants and survivors at the finish line.  
Make-A-Wish Celebrity Server Dinner    
Since arriving in St. Louis in 1995, the Rams have teamed up with the Make-A-Wish Foundation of Metro St. Louis each year to make wishes come true for local children. Rams players, led by event captain and linebacker James Laurinaitis, work as celebrity waiters signing autographs and visiting with Wish Kids in attendance. The event has raised more than $2 million to help grant the wishes of St. Louis-area children who are battling life-threatening medical conditions. Since 2010, Laurinaitis has served as host for the dinner.  
Motion for Kids
During the holidays, the Rams team up with the Bar Association of Metropolitan St. Louis (BAMSL) to open the Edward Jones Dome for more than 4,000 underprivileged children. The kids enjoy holiday gifts, bands and other entertainment, a book corner, activity booths, arts and crafts and visits with Santa as well as Rams players, cheerleaders and team mascot Rampage.  
PHL, Inc.    

The Rams have provided local not-for-profit PHL, Inc. with financial assistance totaling $450,000 to aid in their mission of improving the deplorable condition of some St. Louis Public Schools football fields. The Rams have supported the development and renovation of a number of area football fields. In 2009, the team assisted with the construction of a new multi-purpose athletic facility for Sumner High School and the surrounding community. The facility includes a state-of-the-art artificial surface field, lights, bleachers, restrooms and pavilion.

In 2012, general manager Les Snead helped unveil the new football field and athletic facility at Gateway STEM made possible by a partnership between the Rams, PHL, Inc. and the St. Louis Public School District. With support from the Rams, the facility was granted $200,000 through the NFL’s Grassroots Program, an initiative focused on providing non-profit, neighborhood-based organizations with financial and technical assistance to improve the quality, safety and accessibility of local football fields.

In 2014, through the Staff Days of Service program, the Rams repainted the bleachers and outdoor athletic facility at Roosevelt High School. In 2015, the Rams engaged PHL, Inc. to help them re-sod the football field at the Boys & Girls Club of Greater St. Louis’ Herbert Hoover location. The $70,000 project also included funding from the Rams to refurbish their press box, scoreboard and goal posts as well as provide fencing and new asphalt. The Boys & Girls Club of Greater St. Louis (BGCSTL) serves youth ages 6-18 at six locations around the St. Louis City and County areas.

PLAY 60    

PLAY 60 is an NFL initiative aimed at creating a healthier next generation and tackling childhood obesity by encouraging kids to be active at least 60 minutes every day. Through the year-long engagement of youth in fitness initiatives in in-school, after-school and team-based programs, the Rams are committed to furthering this platform and improving youth health and wellness. Since PLAY 60 was launched in 2007, the NFL has committed more than $200 million to youth health and fitness through programming, grants and media time for PSAs.

In 2014, the Rams reached approximately 12,000 children through 29 Play 60 events that combatted childhood obesity across the greater St. Louis area through education on healthy and active lifestyle choices. It also became the first NFL team to have A PLAY 60 bus, which is at every PLAY 60 event.

Punt, Pass and Kick
As part of the team’s youth football and PLAY 60 efforts, the Rams host an annual Punt, Pass & Kick competition prior to a home game. The top four scorers from all the first-place finalists in each age division from the St. Louis community compete. The Punt, Pass & Kick program is a national skills competition for boys and girls ages 6-15. With more than three million boys and girls from around the country taking part in the PPK competition every year from July through January, it is one of the world’s largest youth sports participation programs. The winners of the St. Louis competition advance to the national finals, which are held at an NFL Playoff game in January.
Rams Blitz    
In 2012, the Rams launched a new community outreach program called “Rams Blitz: Youth Working Together to Break Through Boundaries” to help promote diversity and inclusion among area youth. Rams Blitz brings together student-athletes and leaders from two local high schools of different backgrounds and encourages program participants to look beyond their day-to-day comfort zone by building a common bond through a year-long program of repeated interaction and focused training including: character development, leadership and facilitation skills and diversity workshops. The program is designed to arm student leaders with the skills and knowledge they need to become leaders of diversity and inclusion issues in their personal lives, schools and communities. The Rams have worked with long-time team partners, Diversity Awareness Partnership and CharacterPlus, to develop the program.  
Rams ReciPEs    

In 2012, the Rams launched a new youth initiative, Rams ReciPEs, designed to increase awareness and interest among area youth in eating right and leading an active and healthy lifestyle. In collaboration with the NFL’s PLAY 60 initiative, the Rams ReciPEs program works to expose youth to healthy eating habits in a fun and engaging environment. 

As part of the program, Rams players, as well as team mascot Rampage, visit local youth-serving organizations to work side-by-side with the youth to prepare healthy, fun and quick snacks. The program includes a fitness segment where the children are reminded to be physically active at least 60 minutes every day. At the end of the program, each participating child is sent home with a bag full of healthy snacks and ingredients to kick start healthy eating habits at home. Youth also receive a Rams ReciPEs book which includes healthy recipes and PLAY 60 activities.

Sack Homelessness    

The Rams defensive line, in partnership with the St. Patrick Center, created the “Sack Homelessness” program in 2012. Every time the Rams sack an opposing team’s quarterback, the Rams defensive linemen, Assistant Head Coach Dave McGinnis and Defensive Line Coach Mike Waufle make a contribution of $1,000. In three years, the Rams defensive line has contributed nearly $150,000 to St. Patrick Center through the Sack Homelessness program.

A portion of the proceeds from this initiative helped renovate St. Patrick Center’s Child Center that provides care and activities for children during the day while their parents are enrolled in St. Patrick Center’s housing, employment and health programs.

Salute to Service
In appreciation of the military’s service to our country, each year the Rams invite military members and veterans to attend a private practice around Veteran’s Day. After practice, the team signs autographs and poses for photos with those in attendance.  
Staff Days of Service    

Each month, the Rams front office volunteers with local non-profits. Since the program’s inception in 2009, the Rams staff has provided more than 11,000 hours of community service to local non-profits in the region through the Staff Days of Service program. The Rams have proudly supported the following non-profits through the Staff Days of Service program:

ALIVE, Almost Home, American Cancer Society Hope Lodge, American Heart Association, American Red Cross, Animal Protection Association of Granite City, Animal Protection Association of Missouri, Basket of Hope, Big Brothers Big Sisters, Boys & Girls Club of Greater St. Louis, The Bridge, BWorks, College Bound, Connections to Success, Cornerstone Center for Early Learning, Eagle’s Nest, East St. Louis Park District, Feed the Children, Food Outreach, Forest Park Forever, Foster and Adoptive Care Coalition, Fisher House, Gateway 180, Gateway Greening, Giant Steps of St. Louis, Greenwood Cemetery, Haven House, Haven of Grace, Heat-Up St. Louis, Helping Hand Me Downs, Junior Achievement, KidSmart, Kingdom House, Lemay Housing Partnership, Little Bit Foundation, Lydia’s House, Marygrove, Mathew’s-Dickey Boys’ & Girls’ Club, Metro East Humane Society, The Mission Continues, Mission: St. Louis, Monroe eMINTS Academy, Old Newsboys, Old North St. Louis Restoration Group, Operation Brightside, Operation Food Search, Operation Homefront, PHL, Inc., Places for People, Ranken Jordan Pediatric Bridge Hospital, Ready Readers, Ronald McDonald House, Salvation Army, Scott Air Force Base Youth Center, South End New Development Organization, St. Charles Humane Society, St. Louis Area Foodbank, St. Louis County Library Foundation, St. Louis Crisis Nursery-North County, South City and St. Charles, St. Louis Dream Center, St. Louis Gateway Sports Classic Foundation, St. Louis Public Schools, St. Patrick Center, St. Vincent DePaul, Stray Rescue, Urban League Head Start, Urban League of Metropolitan St. Louis, Women’s Safe House, Youth in Need and YWCA.

St. Louis Children’s Hospital    
Each year, Rams players, cheerleaders and team mascot Rampage visit St. Louis Children’s Hospital throughout the year including an appearance at the annual Love Light Festival, which is the hospital’s official kickoff of the holiday season.  
Taste of the NFL

This annual signature event features offerings from St. Louis’ top restaurants and beverage providers. Attendees are able to sample specialty foods, bid on an array of items and meet the participating chefs, as well as various Rams players and cheerleaders. The event is hosted by general manager Les Snead and his wife, Kara Henderson Snead, formerly of NFL Network. Over the past 12 years, Taste of the NFL-St. Louis has raised more than $800,000 for the St. Louis Area Foodbank and St. Louis Sports Commission.

United Way of St. Louis    

The Rams host an annual Kickoff for Charity Luncheon benefiting United Way of Greater St. Louis.  In addition to receiving a preview of the season directly from head coach Jeff Fisher, this unique luncheon allows fans to be seated at tables alongside their favorite players.

The Rams also continue to show their leadership and commitment to United Way throughout the year through special events, tickets and financial assistance, which totaled close to $145,000 in support in 2014. Rams players provided an additional $120,000 in direct support to United Way agencies and provided more than 3,200 tickets to 20 United Way agencies. Additionally, Rams players participated in events with numerous United Way agencies.

Urban League Distribution
In celebration of the holidays, Rams players Tavon Austin, Stedman Bailey, Kenny Britt, Jared Cook and Chris Givens purchased and distributed basic need items to residents of Ferguson and North St. Louis County who were impacted by the region’s civil unrest. Each player made personal contributions to purchase gloves, hats, socks, underwear, non-perishable food items, detergent, personal hygiene items and coats, which they distributed during a holiday party. The Rams worked with the Urban League to disseminate the message to community members in need.  
Urban League Thanksgiving Project
Since moving to St. Louis in 1995, the Rams have teamed up annually with the Urban League of Metropolitan St. Louis to provide Thanksgiving meals for nearly 2,000 families. In 2014, Rams players contributed $35,000 to buy Thanksgiving items for the program. Each year, on the Tuesday prior to Thanksgiving, select players distribute the ingredients to families in need at the three area locations. Members of the Rams defensive line also make home deliveries to select families in North County. The goal of the Urban League is to improve the social and economic conditions and opportunities for African-Americans and other minority groups in St. Louis City, St. Louis County and St. Clair County, Ill.  
Wounded Warrior Project
Head coach Jeff Fisher is a strong supporter of Wounded Warrior Project and climbed Mt. Kilimanjaro to raise money and awareness for the organization. As an extension of his support, the Rams invite a warrior to each home game to be recognized on the field during the first half of the game. Coach Fisher also invites the warrior and their guests to attend the team walkthrough at Rams Park the day prior to the game where they have the opportunity to meet members of the team and receive a tour of the facility. In 2014, the Rams became the first NFL team to begin hosting an annual Physical Health and Wellness (PH&W) Expo for injured service members. Wounded Warrior Project is also a charitable beneficiary of the Coach Fisher and Friends Celebrity Softball Game.