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Delta Renews Partnership With St. Louis Rams

Posted Nov 8, 2012

ST. LOUIS – Delta Air Lines (NYSE: DAL) and the St. Louis Rams announced the renewal of a multi-year partnership that extends Delta as the team’s official airline, an agreement that reflects Delta’s continued presence in St. Louis.

“We’re thrilled to continue our partnership with an NFL franchise with such a rich and storied history, and we’re proud to be their official airline,” said Kristen Manion, Delta’s managing director worldwide marketing communications. “This partnership demonstrates Delta’s ongoing commitment to St. Louis as we continue to invest in the market.”

As the Rams official airline, Delta partners with the team on a variety of promotional and marketing opportunities including Delta’s presence on signage during home football games at the Edward Jones Dome, in the Rams Insider Game Day programs and on the Rams web site, www.stlouisrams.com.

“We are proud to partner with an industry leader such as Delta,” said Bob Reif, executive vice president of sales and marketing/chief revenue officer, St. Louis Rams.  “We appreciate Delta’s continued commitment and presence in the St. Louis market and look forward to a long partnership.”

The partnership covers the 2012 and 2013 seasons. It also includes an agreement that names Delta as the Rams’ exclusive domestic charter airline. Delta is transporting the team and staff on Boeing 757-300 aircraft for all domestic road games, with a dedicated cabin crew that flies every trip.

About Delta
Delta, which traces its history in St. Louis to 1934, offers 36 peak-day departures from Lambert-St. Louis International Airport to eight cities across the U.S., and offers convenient one-stop connecting service from St. Louis to international destinations worldwide, including London, Paris, Tokyo, Shanghai and Sao Paulo.

Delta Air Lines serves more than 160 million customers each year. During the past year, Delta was named domestic "Airline of the Year" by the readers of Travel Weekly magazine, was named the "Top Tech-Friendly U.S. Airline" by PCWorld magazine for its innovation in technology, won the Business Travel News Annual Airline Survey and was the recipient of 12 Executive Travel Magazine Leading Edge Awards for U.S. airlines. With an industry-leading global network, Delta and the Delta Connection carriers offer service to nearly 314 destinations in 59 countries on six continents.

Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeamglobal alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in AmsterdamAtlanta, CincinnatiDetroitMemphisMinneapolis-St. PaulNew York-LaGuardiaNew York-JFKParis-Charles de Gaulle,Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, a world-class airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $3 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.

About the St. Louis Rams
A member of the National Football League, the St. Louis Rams moved to St. Louis in 1995 and delivered a World Championship and two NFC Championships to the Gateway City.  Now under the guidance of Head Coach Jeff Fisher, General Manager Les Snead and Executive Vice President of Football Operations/Chief Operating Officer Kevin Demoff, the Rams are poised to return winning football to the St. Louis community. As a professional sports team, the Rams also recognize their unique ability to help raise both awareness and money for issues and causes relevant to their fans and fellow citizens.  The organization is committed to being a valuable civic partner and benefiting the bi-state region 365 days a year.  For more information, visit www.stlouisrams.com.